How To Grow Your Channel Using Titles, Descriptions, And Tags

Titles

First, let’s talk about titles. Titles are the first thing that many people see when they find your video. In the same regard, they are the first thing that search engines also see, so they are very important when it comes to growing your channel.

With that being said, how should titles be formatted? Titles need to very clearly reflect what is going on or happening in a video while at the same time standing out and drawing people into the channel. An example of this is if a video is about an super build in Minecraft, rather than just naming it “Minecraft Epic Build”, which is a video dull title, one may name in “THE MOST EPIC BUILD IN MINECRAFT HISTORY!!”. This title stands out much more, and it will most defiantly bring in more people to your video. That being said, you need make sure your video can subjectively live up to that title.

One last note about titles involves titles of a series. Since YouTube’s search engine recognizes the beginning of titles first and uses them as the most important keywords, this is what needs to be first in series. You don’t need to put the name of your series first in a title. For example, a title shout be “THIS VIDEO IS AWESOME!! – Series Ep. 1” not “Series Ep. 1 – THIS VIDEO IS AWESOME!!”.

Descriptions

Descriptions are the most important part of a video when comes to ranking in search engines. This is because they can be loaded full of relevant keywords to help people find your videos.

Descriptions should be done as follows:

1. A short description of the video that explains what goes on in the video in about 3-4 sentences
2. Any links relevant to the video such as sponsors that are mentioned within the video
3. Link to your social networks
4. Affiliate/Sponsor links not related to the video
5. A long “About this video” description that explains in detail what the video is about in one to two paragraphs

An example of this style of description can be found on this video, and I have included a template that you can use to make these descriptions below. Please note, that you will need to change the long description and short descriptions of the video for your own video, and you may have to take out or add social media links depending on what networks you use. Additionally, you make not have any sponsors or links directly related to the video. If that is the case, you will need to remove those as well.

Click for the description template!

Tags

Tags are what helps define what search terms your video ranks for. While they have no effect outside of YouTube, they have helped me tremendously in getting some harder to get search terms, and they are very important.

Tags work like this. You need to start broad. For example, if you are a gaming channel, you could start by putting the title of the game you are playing. After that, you need to start working your way down to be more specific, so next, you could put a different versions of the title of your video. After that, you could put the actually title of the video.

It is important to note that you need to fill the tags box until you can no longer add tags. The max amount of characters you can have in tags is 500, so you want to be sure to ALWAYS hit that limit.

And there you have it! The methods that I used to grow my channel by 15,000 subscribers and 600,000 views per month. If you haven’t already, check out the awesome network that helps you go and rewards as you do so – DropbackTV – http://Dropback.tv/Apply.