1) No More Intros
We did an entire article about this which you can check out here, but to sum it up, intros are hurting your channel by making people leave your videos before they even get to the content. They have most likely already watched an ad, and the last thing that they want to do is watch a 15 second, or even 5 second for that matter, intro that keeps them from seeing the content that they wanted when they clicked your video. Intros lower your viewer’s engagement by simply stopping them from watching your videos all together.
2) Always Keep Improving
The best way to keep people watching and coming back to your videos is to always keep improving. Always try to make your current video better than your last, and try to make every video answer the question “Would I subscribe to myself if I just randomly found this video?”. If the answer is “no”, then that is not a video you want to upload to your channel because if you won’t subscribe to yourself, why would someone else subscribe to you? They wouldn’t. We have a more in-depth tutorial on this subject which you can check out by clicking here.
3) Keep Things Consistent
A sure fire way to lose your audience’s engagement is by not making videos consistently. Thus, keeping a consistent video schedule is EXTREMELY important. When I’ve stopped uploading in the past, for just two weeks, it has cut my views/video in almost half. This is the reason that I have such low views on new videos on channel. I’ve been so inconsistent in the past, it is killing my videos even today, and I’ve been uploading consistently for almost 8 months now. If you want to keep people engaged, you’ve got to stay consistent.
4) Remind Them To Engage
If you want your audience to engage with you and thus keep coming back to your videos, remind them to do so. This will trigger some of them to leave a comment, like the video, or even subscribe to your channel depending on what you ask them to do. A perfect example of this is Phillip Defranco. On every video he uploads, he ask a “Question of The Day”. This incentives and reminds viewers to comment on his content. You can also do this with like and subscribing by saying at the end of the video “If you enjoyed this video, please don’t forget to drop a like on this video and subscribe to this channel. It really helps me out!” Additionally, you can put “Don’t forget to like and subscribe” or something similar in the description of your videos to remind people to engage as well. All of this can keep people coming back to your videos because they will feel like they are apart of a community, which they are.
5) Make Sure There Is Flow
Your videos need to flow. Not necessarily from one to the next, but within the videos themselves. If you want people to keep watching your videos, you need to make sure that your videos are entertaining and together. People need to feel like they are watching the video they clicked on, and making a video flow is a big part of that. To make a video flow correctly, it needs to stay on topic and not go on random tangents. A great example of this is Good Mythical Morning by Rhett And Link. Their videos are very on point and about a specific topic. With that being said, they don’t sacrifice their personalities to stay on topic, and they still give their own opinions. You need to do this with your own content as well. Stay on topic, but keep it about you. It is YOUR channel after all.